Mr. Ferrell has 15 years of experience in executive roles with digital technology companies and more than 25 years’ experience advising private and public companies in the technology space in the areas of finance, operations, M&A and tax. Prior to co-founding Federated Foundry, acting as COO, he was President of System1 Canada and President of System1’s (NYSE:SST) Publishing and Agency operations. Prior to that he was President and co-founder of Qool Media, a performance publisher and marketing agency which was acquired by System1 in March 2017. He also serves on several boards and advisory committees of both public and private companies. Mr. Ferrell is a CPA, CA and graduate of Wilfrid Laurier University.